Danilo Vicioso · danilojvicioso@gmail.com · danilovicioso.com · 29 Sept 2026 · for Shreya Murthy
| Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 | |
|---|---|---|---|---|---|---|
| Creators live | 0 | 5 | 10 | 10 | 10 | 10 |
| Videos | 0 | 35 | 70 | 70 | 70 | 70 |
| Focus | Claims sheet, disclosure rules, outreach, test briefs | First five creators live | Full roster, first Monday report | First hooks to your ad team | Replace the bottom accounts | Ticketing hooks for paid events |
Proposed. Roster is the core variable; video volume follows at 7 videos per creator per week. Creator pay ~$10,000 a month typical, $15,000 max. Day 45 gate: $5 or better per 1,000 organic views, or stop. Day 90: $1–2 per 1,000 with monthly breakouts.
I’d love to chat if this makes sense. Grab a time here.
Danilo
Fun, modern invites in 1-click. See who’s going, text everyone at once, and sell tickets when it’s that kind of party. 100% free, no paywalls. Invites are $0.
“No group chat chaos” is Partiful’s own line. The Venmo / Cash App friction is how Shreya Murthy described the ticketing launch (The Ticketing Business, June 2026).
Backgrounds, fonts, animations and posters, so guests know what kind of night it is before they arrive.
Diets, playlists, themes. Guests answer on the invite, not in a thread you’ll lose.
Can’t decide when? Poll your guests and go with the most popular night.
UNDER A MINUTEPick a theme, add the details, send the link. The invite’s out.
THE DAYS BEFORERSVPs roll in. Guests see who’s going, comment and react.
THE NIGHT OFOne Text Blast for the door code. QR check-in if it’s ticketed.
AFTEREveryone drops photos into one shared album.
Then customize the colors, fonts and animations to match the vibe.
Date, location, start time, and anything else guests need to know.
By text, link or email. Guests RSVP from any browser, no app download required.
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🎃 Halloween is Saturday, Oct 31. The Halloween templates are up.
See Halloween invites
Shreya Murthy (CEO) and Joy Tao (CTO) met at Palantir and built Partiful for the part of hosting nobody likes: getting people there. A $20M Series A led by Andreessen Horowitz followed, then Google’s Best App of 2024 and TIME100 Most Influential Companies in 2025.
Sources: NBC New York, Fortune (May 2023), TechCrunch (Nov 2024), Wikipedia. Read 29 Sept 2026.
“It’s given me great community, career advice, and fun times.”
“It brings a special comfort to trying new things.”
“I’ve improved my chess skills and created long-lasting friendships.”
Quotes from partiful.com/org-profiles. Free for orgs, with co-admins and a switch between personal and org profiles.
MOST HOSTS$0 100% free, no paywalls
NEW · US AND UKFee: see partiful.com/ticketing
CLUBS AND COMMUNITIES$0 all for free
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{{ r.who }} · {{ r.d }}Reviews as shown on partiful.com, 29 Sept 2026, spelling as written. The site shows an older 217K ratings figure; the App Store lookup the same day showed 258K.
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Concepts only, not live ads. Partiful’s own page had 3 ads in the Meta Ad Library, all started 26 Sept 2026 (read 29 Sept). Every claim is as Partiful states it on partiful.com or the App Store; check against your claims sheet before launch. Meme templates are third-party: clear rights before running as paid.
One number to protect, four ways it breaks, three moves. Built from outside research only: partiful.com, the App Store and the Meta Ad Library, read 29 Sept 2026. Every plan number is labelled proposed.
Everything below serves that line. When spend doubles, cost per install usually climbs because the same few ads wear out. The fix is more winning creative, found cheaply in organic before it gets paid money. Target proposed: organic cost of $1–2 per 1,000 views by day 90, winners handed to paid at a known hook rate.
| Problem | Evidence (read 29 Sept) | Fix | Owner |
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Partiful’s own ads are 3 days old, so there is no run-length proof yet on its own creative. Ten small creators posting daily test ~300 hooks a month (proposed) for ~$10K. Anything that clears 100K organic views goes to the ad team as a Spark / partnership ad.
25 of 28 ads read were hosts paying to send people to a partiful.com page. The longest-running ones:
| Host | Started | Days running | What it is |
|---|---|---|---|
| {{ h.a }} | {{ h.s }} | {{ h.d }} | {{ h.n }} |
Ticketing launched in June 2026 and is Partiful’s first major paid product. Advocacy For H-E-R (22 days) and Cornerstone Plastic Surgery (19 days) already run “Buy tickets” ads to Partiful pages. Creators show the host side: tiers, promo codes, QR check-in, payouts. Fee: not found publicly, so no fee claim runs.
Partiful’s one live single-version ad is Halloween in NYC. Each season gets its own hook set 3 weeks ahead (proposed): Halloween by Oct 10, Friendsgiving by Nov 1, holiday parties by Nov 20, NYE by Dec 10.
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Creator line from the creator engine: ~$10K typical, $15K max a month. Paid tests only fund hooks that cleared Gate 1. Your current paid budget is yours to fill on day one.
At these assumptions, $10 per 1,000 impressions × 1% click-through × 30% install rate = $3.33 per install. Each host invite then reaches guests who see Partiful without paying for it; that viral loop is what paid can’t buy and what the organic roster feeds. Replace every line with your numbers in week 1.
Where the next $100K goes: at $3.33 per install that’s ~30K installs. Holding that price as spend rises is the whole job. All assumed, proposed.
Tracking I’d spec and work through with your team. That part isn’t me.
Claims sheet, disclosure rules, outreach to the first ten creators, test briefs. Five creators live in week two, about $3K in retainers that month (proposed).
Let's chatSmall TikTok and Instagram accounts filming the invite, the guest list and the night itself. Organic first; the winners go to your ad team.
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Every figure here is proposed, not Partiful data.
As COO of Tabs I ran the creator program: 100M+ organic views a month across TikTok, Instagram and YouTube, not paid impressions. Most videos got a few hundred views; a few broke out.
Proof accounts: @naomixtabs and @tabs.monica. For Partiful the format stays; the content changes.
Partiful sells something you can show in ten seconds: an invite made in one tap, then the guest list filling up.
Partiful’s own ads today (started 26 Sept): phone-shot, talking to camera, “Send invites for anything.” The roster makes 70 of these a week.
Partiful’s own ads are 3 days old, so these are real host ads sending people to Partiful pages: the behavior we’d recruit creators to copy. Days running as of 29 Sept. Rows 7–8 are early signal.
9 verified under 5,000 followers (live TikTok profiles, 29 Sept 2026). Fit from bios only; content not yet reviewed. Seen and rejected as over 5K: @shaileeirl 10.3K, @ys6bela 5.6K, @hostesssociety 19.2K, @blownawayparty 8.6K, @beccadiluzio 11.8K.
| Band | Retainer / month | Videos / week | Cap incl. bonus |
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| {{ b.b }} | {{ b.r }} | {{ b.v }} | {{ b.c }} |
Roster rules: 50%+ US; +1 US and +1 international added monthly; cap $1,500 US premium, $1,000 every other band. A month-one mix: 5 US standard × $550 + 3 US premium × $1,000 + 2 international × $500 = $6.75K before bonuses.
One bonus per creator per month, per video not cumulative, organic views only, none on a claims-sheet violation. Proposed.
Target: $1 per 1,000 organic views. Move the inputs; they start at the illustrative case (not Partiful data): 10 creators × $1,000 = $10K a month, 300 videos. 90% near a 2K median (540K views), 8% break out (1.4M), 2% go viral (3M). ~5M views: $2.00 per 1,000, plus ~$300 in bonuses. Not at target yet.
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